A product bought to satisfy an individual’s personal wants
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A product bought to satisfy an individual’s personal wants
A product bought to satisfy an individual’s personal wants or needs is a ________ product.
| A. | retail | |
| B. | business | |
| C. | consumer | |
| D. | distributor |
61. Starbucks partnered with Barnes and Nobles bookstores in 1993 to provide in-house coffee shops, benefiting both retailers. What kind of partnership does it represent? 61. Starbucks partnered with Barnes and Nobles bookstores in 1993 to provide in-house coffee shops, benefiting both retailers. What kind of partnership does it represent?
| A. | . Collaboration | |
| B. | Strategic alliance | |
| C. | Commitment | |
| D. | Trust |
The producers, resellers, governments, and institutions are categories of customers of a _________ market.
| A. | primary | |
| B. | secondary | |
| C. | business | |
| D. | consumer
|
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A product bought to satisfy an individual’s personal wants
A product bought to satisfy an individual’s personal wants
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