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MGT 660 Topic 4 CLC SWOT Matrix BCG Matrix and IE Matrix New

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MGT 660 Topic 4 CLC SWOT Matrix BCG Matrix and IE Matrix New

This is a Collaborative Learning Community assignment.

Throughout this course, you will work in a CLC group on a strategic case analysis project. This project consists of different parts you will complete each week that build on each other.

Go to the Strategy Club website and review the Sample Strategic Plan for Colgate-Palmolive (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.

NOTE: Be sure that the Matrices are completed by the 5th day of the topic, so that you have time to complete your individual analysis of the Matrices.

Complete the following three parts with your CLC group:

Part I- SWOT Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to complete a SWOT Matrix. Use your Strategic-Planning Template to develop a SWOT Matrix for your company.
  • Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Include notation (for example, S4, T3) at the end of each strategy. Utilize the research you have completed on your selected case to date, including the company’s most recent quarterly report as given at the corporate website.

Part II- BCG Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to create a BCG Matrix.
  • Use your Strategic-Planning Template to develop a BCG Matrix for your company. Use your selected company’s most recent year-end financial data, and other information acquired earlier to assist you.
  • Fill in the left Division column of the table with your selected company’s divisions/segments (or whatever terminology applies to your particular company/industry). See an example of Coca-Cola in Chapter 1, and review Table 10.2 in the Colgate-Palmolive case. Utilize the research you have completed on your selected company to date and find information to fill in all the cells in your data table from Chapter 1.

Part III- IE Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 in the David text to assist you.
  • Use your Strategic-Planning Template to develop an IE Matrix for your company.

 

Submit all parts of the assignment as one deliverable.

Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in Topic Materials.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

 

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